TCBY announced today that it will introduce a line of “Super Fro-Yo”: frozen yogurt with added nutrition benefits.
The company maintains that the product will meet the following guidelines per serving:
- Less than 120 calories
- At least 3 grams dietary fiber
- 4 grams or more of fiber
- 7 types of probiotics
- Provide 20% DV for vitamin D and 10% DV for vitamin A
- Have live active cultures (20 billion after manufacturing)
- Less than 2 grams saturated fat
No information yet about the ingredient list – but rest assured that 3 grams of fiber will be from an isolated, functional source. Frozen yogurt – like all dairy and most desserts – lacks dietary fiber. The manufacturers will likely add a third party fiber source – something such as inulin – that old standby that gives Skinny Cow ice cream products their 3 grams of fiber per serving.
The probiotics will likely be this product’s primary selling point. Problem with probiotics is – there is no generally agreed upon consensus regarding how much or which types of probiotics are beneficial.
So it’s unlikely that this souped up sugary product will yield any significant health benefits beyond empty calories…but it doesn’t mean the marketers won’t try to convince you otherwise!