The FDA recently finalized their rule stating that calories will have to be posted “clearly and conspicuously” at:
- Restaurants with 20 or more outlets
- Vending machines with 20 or more machines
- Retail outlets such as movie theaters with 20 or more theaters
While calories need to be posted up front on menu boards at fast food establishments and in menus at casual fast and sit down restaurants, additional information such as total calories, total fat, calories from fat, saturated fat, trans fat, cholesterol, sodium, total carbohydrates, sugars and proteins have to be available (provided upon consumer request, usually done online or pamphlet).
Why Disclose Calories at Restaurants?
- Studies show eating out more frequently is associated with obesity, higher body fatness, or higher BMI. (Example: women who eat out more often (5+ times/week) eat 290 more calories on average each day than those who eat out less often.
- Americans eat and drink 1/3 of their calories away from home
- More than 2/3 of Americans favor posting calories throughout ready prepared food outlets including movie theaters, vending machines, supermarkets
Does Calorie Shaming Work?
- NYC study: 1 in 6 customers used the calorie information and purchased 106 fewer calories than customers who did not see or use the calorie information at chain restaurants
- Subway chains in NYC: 1 out of 3 customers (37%) reported that nutrition information affected their purchases; they purchased 100 fewer calories per meal than those who saw the information and reported it had not effect
- Parents of kids age 3-6 who were presented a McDonald’s menu with calorie labeling ordered an average of 100 fewer calories for their children than those who did not receive calorie info
What Will Be the Impact?
- CSPI estimates that similar changes at chain restaurants could result in 30 calorie per person per day decrease in intake
- Product reformulation resulting from calorie posting rules has already and will continue to result in further reduction in calories (Example: California Pizza Kitchen’s “Small Cravings” menu, Cheesecake Factory’s “SkinnyLicious” line, Denny’s “Fit Fare”)
- Obesity epidemic can be explained by 100 calorie per day imbalance – so baby steps are important!
By the Numbers: Why Does This Matter?
- Medium movie theater popcorn without butter topping: 1,200 calories (same as 4 McDonald’s Cheeseburgers or 5 slices Papa John’s pepperoni pizza)
- Cheesecake Factory: Bruleed French Toast 2,780 calories (would have to swim laps for 7 hours to burn off) – meal also has 5 days saturated fat and 24 teaspoons sugar; Farfalle with Chicken and Roasted Garlic: 2,410 calories (five hour job to burn off)
- Outback Steakhouse: Bloomin’ Onion 1,959 (in total onion, 6 servings)
- Claim Jumper Chicken Pot Pie: 2,078 calories and Chocolate Motherlode Cake: 2,768 calories per slice
For more information on the new FDA rule, check out my segment on KPBS San Diego on the topic here.