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You Think YOU Know Produce?

You Think YOU Know Produce?You think YOU know produce? These guys know produce!

Check out the Produce Marketing Association new searchable database, “I Know Produce” – available at: http://legacy.pma.com/producedb/.

The site contains a rich compilation of:

  • Fruits
  • Vegetables
  • Herbs
  • Nuts

You can quickly access information about different varieties, species and learn about their storage & handling, seasonal availability, how to cook or use tips and of course, the produce product’s nutrition information.

In addition to providing the basic nutrition facts panel information – the Nutrition tab also includes “Nutritional Content Descriptors” – things like “high in vitamin C” or “saturated fat free” (which almost all fruits and vegetables are anyway!)

As Kelly Brownell from Yale’s Rudd Center for Food Policy & Obesity never gets tired of pointing out, “Each year kids see more than 10,000 food ads on TV alone, almost all for items like soft drinks, fast foods and sugared cereals.” So…wasn’t it about time someone started marketing fruits and vegetables with an updated tool like this?

Thanks PMA – great information, good design, you guys got it all. Dietitians and nutrition professionals applaud you. You’ve done for doing for fruits and vegetables what crappy food creators usually kill you on!

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