Looking to enhance patient engagement and propel your practice to even more success? Then you should consider making medical animation part of your practice.
This technology has evolved incredibly in recent years and is projected to have a global market value of approximately $154 million by 2024.
It is being harnessed by hospitals, pharmaceuticals, labs, and other medical as well as research facilities worldwide. You, too, should jump on the bandwagon. Below are the reasons you should do so and some tips on how to create the perfect animation videos for your medical practice.
Medical Animations Make Patient Education Easy
Nowadays, patient engagement is one of the keys to success for both small- and large-scale medical practices. While there are various ways to enhance engagement in your practice, an excellent place to start is to educate and keep your patients informed about their health conditions, as well as drugs and procedures related to their ailment.
Unfortunately, trying to explain a medical condition to an average patient is usually easier said than done. This is mainly because a good majority of patients lack extensive medical knowledge; hence they are not familiar with medical terms. They, therefore, find it hard to grasp important information related to them via word of mouth. In fact, most patients forget 40 to 80% of medical information explained to them orally the moment they walk out of a hospital door.
What does any of this have to do with medical animation? Well, it has been proven that humans are visual creatures. Studies show that the average individual is more likely to remember 80% of what they see and only 10% of what they hear. In that light, your patients are more likely to understand complex topics related to their health if you were to explain it to them using a visual representation. Animations are the perfect way to do this as they use cutting-edge 3D Computer graphics. Therefore, they make it easy to convey complex medical topics and often-challenging yet essential medical information, in an elegant and easy to grasp way to non-medical personnel.
In other words, the information represented through these animations is not only appealing but also easy to transmit. This, in turn, makes it easier to educate and engage your patients and, consequently, increases patient satisfaction, enhances adherence, and reduces readmission rates significantly.
Tips to Develop Great Medical Animations
As noted, medical animation is an incredibly useful tool in patient engagement and healthcare marketing. However, to achieve the desired effect, you ought to create top-shelf quality animations. Here’s how you can do that.
1. Use Simple Language
The main reason why you are using 3D animations is to help your patients understand complex conditions and medications easily. Unlike you, they don’t have a degree or accreditation in medicine. Therefore, one of the main ways to create an animation they’ll like and at the same time learn from is by using non-technical language. Use short sentences, and if you’re targeting an international audience, synchronize your content into different languages.
2. Accuracy is the Key
Providing false information will not only create distrust and cause you to lose patients but will also land you in trouble with lawmakers. Therefore, as much as you’re trying to break down complex medical information and make it palatable to the general public, make sure all the info that goes into your video is 100% true and accurate!
3. Let An Expert Help
3D animations are becoming an integral part of the healthcare sector and based on what you’ve seen above; it’s not hard to figure out why. However, creating perfect medical animation can prove to be a little difficult and time-consuming, especially because you’re a health personnel and not an expert. That is why you should consider employing help from experienced animation experts.