With its “Special K Challenge“, Special K has gone to great lengths to advertise the link between its cereal and weight loss. The “Challenge” is to make 3 of your 4 small daily meals either Special K cereal or one of their bar or shake products. The problem is, that while its … Read more
With the introduction of their FiberPlus Antioxidants bars, Kellogg’s is going head to head with General Mills’ popular FiberOne bars. Previous Kellogg’s bar offerings didn’t have much in the way of nutrition: the Special K Cereal Bars had less than 1 gram of fiber and just 1 gram of protein for 9 … Read more
A class action lawsuit filed in Southern California last week claims that Kellogg’s Nutri-Grain bar packaging and advertising deceptively mislead consumers. The suit claims that Nutri-Grain bars allow you to “Eat Better all Day” because they contain calcium and whole grains; however, the bars also contain trans fat, which is known to … Read more
This week, Washington, DC-based Center for Science in the Public Interest released a report analyzing the nutritional quality of foods marketed to children on Nickelodeon. The report is a follow-up to CSPI’s 2005 report and Guidelines for Responsible Food Marketing to Children. The report found that 80% of Nickelodeon food commercials are … Read more