Kellogg’s Bumps up Fiber in Some Special K Cereals

Kellogg’s Bumps up Fiber in Some Special K Cereals

With its “Special K Challenge“, Special K has gone to great lengths to advertise the link between its cereal and weight loss. The “Challenge” is to make 3 of your 4 small daily meals either Special K cereal or one of their bar or shake products. The problem is, that while its low in calories … Read more

Kellogg’s FiberPlus Antioxidants Bar

Kellogg’s FiberPlus Antioxidants Bar

With the introduction of their FiberPlus Antioxidants bars, Kellogg’s is going head to head with General Mills’ popular FiberOne bars. Previous Kellogg’s bar offerings didn’t have much in the way of nutrition: the Special K Cereal Bars had less than 1 gram of fiber and just 1 gram of protein for 9 grams of sugar … Read more

A High Fiber Cracker – FINALLY!

A High Fiber Cracker – FINALLY!

It is hard to find a good tasting high-fiber cracker. You would think “wheat” or “stone-ground wheat” crackers would naturally be good sources of fiber – but, like most packaged and processed foods, they’re made from enriched and refined white flour, and often have at most 1 gram of fiber per serving. In year’s past, … Read more

Kellogg’s Nutri-Grain Bars Sued in Class Action Lawsuit

Kellogg’s Nutri Grain Bars Sued in Class Action Lawsuit

A class action lawsuit filed in Southern California last week claims that Kellogg’s Nutri-Grain bar packaging and advertising deceptively mislead consumers. The suit claims that Nutri-Grain bars allow you to “Eat Better all Day” because they contain calcium and whole grains; however, the bars also contain trans fat, which is known to elevate LDL levels … Read more

Great Marketing for Crappy Kids’ Cereal Draws Fire

kidscereals

This week, Washington, DC-based Center for Science in the Public Interest released a report analyzing the nutritional quality of foods marketed to children on Nickelodeon. The report is a follow-up to CSPI’s 2005 report and Guidelines for Responsible Food Marketing to Children. The report found that 80% of Nickelodeon food commercials are for poor nutritional-quality … Read more