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Should Kids Be Paid to Eat Fruits & Veggies?

Should Kids Be Paid to Eat Fruits & Veggies?The 2010 Healthy and Hunger-Free Kids Act mandates that subsidized school lunches include fruits and vegetables – whether or not kids want them.

And apparently…kids don’t want them, throwing about 70% of the produce away. One analysis suggests that the fruit and vegetable mandates costs an extra $5.4 million per day, meaning that kids are throwing $3.8 million away each day.

So what if kids were offered a monetary reward in exchange for eating their fruits and vegetables? Researchers from BYU and Cornell put together a number of studies to test just this.

One study rewarded students with a nickel, a quarter, and in some cases a raffle ticket that could be exchanged for a larger prize if they ate the produce. Fruit and vegetable consumption rose by 80% and waste declined by 33%.

So will bribing kids to eat their fruits and vegetables catch on mainstream? The sheer administrative nightmare it would entail makes it unlikely in a subsidized school foodservice program.

Instead of plopping a mealy apple on a school-kids’ tray, perhaps a more reasonable and cost-effective approach would be to encourage school foodservice directors to incorporate fruits and vegetables into menu items that kids are actually apt to eat.

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