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Juiceology: Not Doing Much for the Fiber Gap

Juiceology: Not Doing Much for the Fiber GapAs any fiber fan knows, eating your fruit is far superior to drinking it.

The problem with juices are that they extract and discard the most important parts of the fruit: the pulp and peel – which is exactly where the fiber is found.

In an article posted today at Food Navigator, the CEO and founder of Juiceology Gelipe d’Avila explains his angle in trying to fill the “white space” in the juice category…fiber:

“The challenge is that many consumers know they should get more [fiber], but they see fiber as a boring thing, so we have to market the benefits without lecturing people about it. We have to make it fun.”

Fiber…boring?! I beg to differ!

If you want fun and fiber together, why don’t you just eat fruit?

A 15.2 oz bottle of Juiceology has 200 calories and provides 32% daily value for fiber (8g). The only problem is, that’s not naturally occurring fiber. According to d’Avila, the fiber comes from oats and barley and chicory root.

But guess what, oats and barley and chicory root are not naturally found in fruit. And there is no evidence to suggest that these fake functional fibers – when added to low-fiber foods like juice – convey the same health benefits as foods that naturally have fiber in them.

According to Food Navigator, you have to shell out between $2.99-$3.49 for a 200 calorie bottle of juice. Why not just eat 2 pieces of real fruit for a fraction of the cost? You would save about 100 calories and get those 8 grams of fiber from a naturally occurring source.

And don’t look to the Juiceology website for any real nutrition nuts either. It’s packed with broken links, misleading copy and typos, like “The Original Fiber Boost” and “Non GMO daily Welness”

Bottom line: if you want the benefits of fruit, save yourself some cash and eat real fruit!

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