Cracklin’ Crack Down

An inquisitive reader wrote to ask about one of her favorite cereals, Kellogg’s Cracklin’ Oat Bran:

“I’m concerned about my fiber intake and I have been eating Kellogg’s Cracklin’ Oat Bran…is this a good source of fiber?” – Jamie from San Diego

Great question Jamie!

So, what about this Cracklin’ Oat Bran? Should you be eating it?

A quick glance at the Nutrition Facts panel says, Thumbs Down for Kellogg’s Cracklin’ Oat Bran.

Cracklin’ Oat Bran is one of those sneaky, tricky breakfast cereals that purports to be healthy:

  • It looks healthy (because it’s brown)
  • It sounds healthy (because it’s name says oat AND bran), and
  • Kellogg’s puts a lot of effort into making you think it’s healthy with their “Excellent Source of Fiber” and “Made with Whole Grain” banners splashed across the front of the box

Kellogg’s Cracklin’ Oat Bran would be a great bet – if it weren’t for one thing: the sugar.

There are 15 grams of sugar in a measly 3/4-cup serving, in addition, sugar is prominent in this product, as it is the second ingredient (right after whole grain oats).

Ideally, a more accurate name for this cereal would be “Kellogg’s Cracklin’ Oat Bran and Sugar” cereal. So, how much sugar is in this cereal?

Well, the food label as it is currently designed makes it hard to tell. “Sugars” include naturally occurring sugars (from fruit and milk), as well as added sugars. But the thing is, the food label doesn’t have to tell you how much of which is which.

Fortunately, in Cracklin’ Oat Bran, there are no milk sugars and no fruit sugars. So, you can assume that the 15 grams of sugar are all from sucrose, added table sugar.

One gram of carbohydrate (sugar) has 4 calories, so the 14 grams per 3/4 cup serving give 56 calories from sugar (almost 4 teaspoons worth). This works out to 28% of the calories in Cracklin’ Oat Bran coming from sugar.

Now I don’t know about you, but if a food I’m eating has 28% of the calories coming from sugar, I’m hoping its dessert – and not a breakfast cereal. A good rule of thumb is to choose cereals that have as little sugar as possible, or at least <20% of calories from sugar.

Where to Buy
Poop Like A Champion Highest fiber content per 30g than any other cereal on the market 100% of daily fiber in 1.6 servings - CLEAN LABEL PRODUCT! NO Wheat - Keto friendly - Low Carb -100% Gluten FREE
Nature's Path Smart Bran, Healthy, Organic, 10.6 Ounce (Pack of 6)
Natures Path Cereal Smart Bran Psyllium Oat

A better bet is to look for cereals that say, “5 g” or less in the “Sugars” spot on the label and “3 g” or more in “Dietary fiber”.

(Now granted, Cracklin’ Oat Bran does have 7 g fiber per serving – but if you have to add 15 g sugar to make 7 g fiber taste good, that’s not worth it).

Some better bets for breakfast cereals that meet the 3 g+ for fiber and < 5 g for sugar are:

Thanks for your great question Jamie and keep them coming!

If you are looking for other high-fiber cereals and can’t find one you like at your local grocery store, here are some other options you may want to try.

Poop Like a Champion Highest Fiber content per 30g than any other cereal on the market 100% of daily fiber in 1.6 servings – CLEAN LABEL PRODUCT! NO Wheat – Keto friendly – Low Carb – 100% Gluten Free

This cereal has 120 calories per one-half cup but has 16 grams of fiber and 2 grams of sugar. It claims, “Your life is about to change from the bottom up.” Eat this to help reduce bloating and help clean the colon out with both soluble and insoluble fiber.

Nature’s Path Smart Bran, Healthy, Organic, 10.6 Ounce (Pack of 6)

Fill up on fiver and great taste with Nature’s Path Smart Bran. The cereal is made from a blend of organic wheat bran, oat bran, and psyllium seed husk. Each ¾ cup serving has 17 grams of fiber and 8 grams of sugar.

Nature’s Path Cereal Smart Bran Psyllium Oat

Each serving of Organic Smart Bran Psyllium & Oat bran cereal contains 13 grams of organic fiber. Sugar and salt are added with a light touch.