The first time you take ACTION to set your business up for the web is usually a sort of rush-hour sort of a thing. And it’s worth shaking a leg for, really.
Besides, who wouldn’t jump for it at the mention of “you will have access to millions of potential customers online”?
You jump on Namecheap or any other hosting platform, buy a domain name, and fill one of those WordPress templates.
You publish your content, post amazing videos, and eye-grabby pictures of your products.
You wait for months with no traffic, no single call, zero lead, and no order.
See, it doesn’t work that way.
You need a custom website.
See why below.
Higher Possibilities For Growth
Okay, you probably already know this but template websites are static. By static, I mean they are always the way they are even over the years with no room for serious change. The features, fields, and widgets remain the same. On the flip side, a custom website can easily be tweaked whenever you want to add a new feature to your online store or business.
This will prevent you from having to create a new website and wasting more money doing so as you grow. And know, changing your template over again will make you lose customers which in turn affects your revenue. Ready to build a dynamic custom digital footprint for your business? find out more here.
Standing Out From The Crowd
You see, identification is one of the most powerful buttons you can press on your customers. But how can you make your audience identified with you when you’re just a duplicate? Using a template website, you will be sharing the same outlook with some other underdogs. But with a custom website, you clearly pass across that “No one like us” message to your audience. Even if you’re just starting out and want to start small, you should consider the time when your business starts gaining prominence in your industry that a template website won’t be of good use to you anymore.
Higher Conversion And Higher ROI
Okay. I know it’s true that a template website is easy to build. In fact, when you’re rushing up just to get yourself on the web, a template website gets you there in minutes at a few clicks of the buttons. And again, it is horribly cost-effective. But which would you rather? A fast, easy-to-design, and cheap website that doesn’t convert? Or an investment that pays for itself in the first few days? Patience is key. And most expert designers of custom websites won’t take your time to engineer a highly-converting space that multiplies your ROI month-in-month-out.
You Are Unstoppable
Okay, I made that up but a custom business space on the web is hard to duplicate. This way, nobody is going to make a new version of your website or the exact version just to divert your customers to themselves. Yes, that happens too.